Google Ads Campaign for an Ecommerce Brand

Project Overview:

Project Overview:
Our client, an ecommerce brand, wanted to increase their online visibility and drive targeted traffic to their website. They had previously run ads but struggled with poor clickthrough rates (CTR) and low conversions. Our task was to design and manage a Google Ads campaign that would not only bring in more qualified leads but also maximize return on investment (ROI).

Objectives:

Increase website traffic from highly targeted keywords.
Boost conversions (sales and inquiries) within a controlled budget.
Improve overall Quality Score for lower CPC (Cost per Click).
Achieve measurable growth in ROI.

Approach:

1. Market & Competitor Research – Conducted in-depth keyword analysis, audience targeting, and competitor ad audits.
2. Campaign Structure Optimization – Built a well-structured account with separate campaigns for Search, Display, and Remarketing.
3. Ad Copy & Design – Created compelling ad copies with strong CTAs and ran A/B testing to determine the best performing variations.
4. Conversion Tracking Setup – Integrated Google Analytics & Tag Manager to track conversions, clicks, and user behavior.
5. Budget Management – Optimized bidding strategies (CPC & CPA) to ensure maximum results within budget.
6. Ongoing Optimization – Regularly monitored search terms, adjusted negative keywords, and improved targeting for better ROI.

Results:

180% increase in qualified traffic within the first 2 months.
Conversion rate improved by 3.2x compared to previous campaigns.
Reduced CPC by 35%, saving ad spend while driving more clicks.
Achieved a ROAS (Return on Ad Spend) of 5.6x.